In the competitive edge where social media has already created a hype, launching a new online product or brand is a hard nut to crack. You need to work on the unique launching by creating a buzz around the product. The online social media marketing has emerged as a fruitful method for lead generation. The platforms like Facebook and Instagram are launching new features to launch a campaign which can generate leads. But to achieve this target, the company needs to work hard on developing a solid strategy that can directly prime way to lead generation.
The main reason for the failure of the ads is their repetitive nature and bad campaigning. Here are some tips to easily and successfully create buzz through social media around your new product.
Rely on Videos
One of the best ways to create buzz around your new product is to create a video of what’s going on behind the scenes. You can also use Instagram’s IGTV feature or Facebook Live video to give your loyal followers a peek into behind-the-scenes footage of your hard-working team. These behind-the-scene videos are valuable content, and they will help you build excitement among your audiences before the actual product launch. Based on that excitement, people will start talking about your upcoming product launch.
Create Mystery Around The Product
Many organizations create a mystery around products on social media. It is another great way of creating buzz for your product launch. It’s a guaranteed way of building excitement and generating enthusiasm within customers. OnePlus, a mobile company wanted to launch its new variant of OnePlus 6. They didn’t reveal any of the features of the product, the company was displaying the time left for launch on social media. This strategy worked and the company had a successful launch through social media creating direct leads.
Run Ads on Facebook or LinkedIn
You can use LinkedIn or Facebook ads like the number of users are more on these two platforms. Their popularity will help in creating buzz around your product to generate leads. All you need to do is post the ad of your product and ask people to complete a simple form in order to receive something in return.
Benchmark Your Facebook Ad Costs Against the Market
To download it, one needs to fill out a very simple form, which appears once you click on the post. The form only asks for the first name and email address of the user. The details of the users collected with the help of forms can be used to run a drip marketing campaign. By running such campaigns, you can plan a product launch in a cost-effective way. If your product is an online service, then platforms can help you plan and run an effective drip marketing campaigns that will engage your audience about your product launch, as it builds a sense of anticipation that helps drive sales.
Collaborate with Influencers
It’s very rare that a product is successfully launched without a loyal and enthusiastic group of fans promoting it first. But if you don’t want to take chances, then you can collaborate with a group of influencers. This will ensure a successful launch of your product – and it will also boost sales. Influencers can launch new events to create a buzz for your product. The popularity and demand of influencers are continuing to increase. In 2017, 86% of marketers chose to work with influencers for their marketing strategies.
Establish Giveaways and Contests
Some of the easy successful ways like offers and giveaways on social media posts create buzz for a new product before its launch. This method will help you increase awareness and reach for your brand. As a result, your brand can experience rapid growth in the number of followers on your social media channels. In contests or giveaways, you can ask your followers to tag their friends or families or share and talk about your product on their social media handles.
Create Educational and Informational Videos
Contests and influencer-generated content may be enough to stir the curiosity of your target audience. But if your audience is not aware of the features and benefits of the product, what will they talk about? To get people talking about your product, you need to create informational and educational videos about it. Make sure that the videos are also entertaining and engaging, so you don’t lose your audience’s attention. If it’s entertaining enough, many people will be prompted to share the video with their friends. For example, the Coolest Cooler created a video on its new product and how to use it. The video is engaging, and the features of the product are very well-explained.
Hunt for the Pre-Orders
By taking pre-orders, you are generating a wave of enthusiasm even before the launch of the product. And this wave of enthusiasm will surely generate a lot of buzz about your product. Don’t underestimate the significance of taking pre-orders. You may have some loyal customers, who will instantly grab the product as soon as you launch it. So giving them the opportunity to place their orders before the launch is a great way to get them talking about the product with their friends.
Get Ready to Create a Buzz
If you want to achieve your sales and revenue targets, you need to successfully create a buzz about your new product before launch. Follow the strategies mentioned above. These easy-to-implement strategies will inaugurate much-needed buzz on social media for new products. It will excite and encourage consumers to talk about your product even before you release it. Remember, social media is the most powerful platform for conducting online business activities. Empower your new product launch by activating social media-based campaigns!