Audience Tracking System may associate with websites tracking online traffic, calculating a number of views, computing how many people liked a particular topic, gives reports on targeted audience about any marketing campaign or advertisements running over the internet.
On a different note, Audience Tracking can also be related to giving insights about live audience during an event. This type of tracking mainly used to provide a real-time data. Results can be used to electronically display or can be stored for future requirements.
Audience Tracking software may also be related to capturing data of retail stores or restaurant audience. The captured data mostly provides key information about liking & disliking of visitors, number of viewers, their availability time, their gender, their age group, preferred routes of the customers for different products etc.
Regardless of your audience type and the methods by which you hope to manage it, there are a few tools, software to record the essential and informative data of your audience type.
Audience Tracking tools currently available in market follow methods provided by social media. Most prevailing methods use a small section of the audience to represent all the audience. These methods bring lots of inaccuracies and discrepancies in the resulted outcome compromising the goal of data collection.
However, ITConnectUS is an enduring and reliable destination for Audience Tracking solution. Our Audience Tracking solution Increase the efficiency and effectiveness of advertisements. We believe in collecting real-time data across the web rather than just from a small section of the audience. Our data collection is based on specific behaviours (such as click, download, upload, views, likes), age, gender and demographic information.
We use PIR (passive infrared) sensors for counting the people on the floor/store or on any ground. A PIR sensor is an electronic sensor that measures infrared (IR) light radiating from objects in its field of view. They are most often used in PIR-based motion detectors. We can write the program for those sensors and populate the data on the interactive dashboard.
What’s the benefit?
These key information points collected from tracking can be used to better understand your audience, create effective RFP responses, enrich and tickle your audience and extend your audience reach to address campaign commitments. You can check the statistics online anytime and anywhere as per your convenience and need and use this knowledge to grow your business